Welcome to the Open for Success Blog: a virtual space where professionals and small business owners can bring their challenges and dilemmas and get ideas, strategies, and support.
Through the years I have come to realize a few things about work and life success. First, the tremendous value of having mentors and allies and then the impact that small changes have in our lives.
Each of us holds answers to somebody else’s questions and vice versa. In the course of living our lives we often become inspired by others and in turn others become inspired by us.
I hope the Open for Success Blog will be a valuable resource for those who visit. I invite you to participate with your questions and ideas and share your wisdom and experience.
If you would like to learn more about me and my coaching practice, visit www.openforsuccess.com
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Feb
15
Launching a New Business
Filed Under Building a Successful Business |
“I am in the initial stages of starting my business. I will be making and selling chemical-free, handmade creams and scrubs. Since the creams contain no emulsifying agents, they are rather dense and have a waxy feel at first (bees wax).
I am looking for a way to communicate this to my customers without scaring them off - a label perhaps, a brochure explaining?? Do people really read the brochures??
Thanks
Claudia”
As you are preparing to launch a new product, it is important to anticipate the questions or concerns your future clients may have, and address them in a positive way. As you are setting up the foundation for your product placement and marketing, make sure you understand what the legalities are, regarding the launch of a new product in the country or state your business is based. There is certain information about your products that needs to be on the label before you can sell it.
A label on the jar that lists the ingredients and provides a short, user-friendly description of your product’s benefits and usage is, I believe, mandatory. The fact that your products do not contain emulsifying agents can be a positive point of difference. Point that out in a sentence such as: “This product’s texture and feel are due to the fact that it does not contain emulsifying agents.”
You want to provide as much education as possible about your products’ benefits and points of difference. Print material, like brochures, lends credibility, helps you to build your brand, and allows you to communicate with a broad audience. A well written brochure communicates your company’s vision and values. It’s well worth the effort of creating it.
I used to be an account executive for a major cosmetic brand. That specific brand believed in customer education strongly. It was one of our key success points. When training the cosmetic consultants, we made sure they understood that no customer was to walk away without some marketing material in their hands.
Congratulations on your new business and best of luck.
Yota
I like brochures and I think people do read them–especially attractive ones that have clear information telling me how the product or service will help me. I have a spot where I keep brochures for products or services that I’m interested in. I might not purchase something right away, but when the need arises, I’m going to look through my stack. With easy-to-use software programs that let you design your own brochures, there’s no reason not to take advantage of this inexpensive marketing tool. We small business owners have to take advantage of every possible avenue to get the word out about our services!
Posted by Kathleen Ellis
http://www.thewritingcoach.com