May

7

Keeping it Light!

Filed Under Business Success, Living your best life, Working smarter not harder | Leave a Comment

Q. Although, I have no problem of speaking about “what I do,” I am conscious of not cornering people with the hard sell- therefore I feel I may miss opportunities. How do I maintain a balance between being “authentic” and marketing effectively?

What a great question! Those of us who face this dilemma, raise your hands! There are many ways to approach this and just by looking at how many books are written on the subject, we can easily say it’s a common struggle.

Let’s begin by accepting the simple fact that being ourselves is much easier than trying to be someone else. It’s important to know who we are and to recognize what comes natural and easy to us. That’s a good starting point when thinking about marketing. When we are comfortable in our own skin; when we have fun and we enjoy what we’re doing, we become attractive to those around us.

There is homework to be done and you have to be clear about:

  1. The benefits and value of your product/service,
  2. Who your ideal client/audience is, and
  3. What needs of your ideal client your product/service addresses and how.

If you passionately believe in what you offer, then you are in a very good position to being successful with your marketing.

Let’s say you have all of the above in place and you still find it hard to talk about what you do and close the sale. This is a good time for a heart-to-heart chat with yourself. Is there an underlying belief system that undermines your efforts? Is there something lurking behind the scenes that sneaks out and introduces self-doubt into the equation? Is it fear, lack of confidence, doubt, old tapes playing? Is it time to discard the old and commit to something new?

Remember, passion and enthusiasm are contagious. Sometimes, I think we get too uptight and serious when it comes to marketing. Yes, it can be intimidating but the best antidote is to have fun with it. Don’t worry much about the outcome. Didn’t Woody Allen say that 85% of success is showing up? Go ahead, show up and show them who you are and what you have to offer. Be yourself and show the world your greatness.

Those who need what you have to offer will ask for more. They will show interest, they will ask questions, they’ll want to know more. That’s your cue. Go for it. Marketing is like dancing. When we dance, we don’t think about it. We let go and let our body follow the music and respond to our partner. Have fun, stay light and dance your way  to success!

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